Zscaler Research: The most common obfuscation techniques in Fake AV pages

We have shown some of the heavy JavaScript obfucation techniques used by Fake AV pages, but the vast majority of such pages use lighter, yet effective techniques. Those techniques are aimed at bypassing detection devices (IDS, antivirus, etc.), rather than hiding the source code. The creators focus on making life difficult for those tasked with writing signatures to detect the malicious content.

Some samples of the most common techniques used by malware distributors to try and sneak past anti-virus scanners and intrusion prevention systems.